 APRO: The Official Voice of the Rent to Own Industry
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APRO's Exclusive Rent-to-own Audio and Podcasts
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Rent to own Audio & Podcasts: David Moore, marketing director Countryside Rent-To-Own
David Moore is the Marketing Director for Countryside Rent-To-Own, one of the most active and dynamic rent-to-own companies in the country.
In this exclusive APRO Podcast, Moore, who has previously worked in newspaper and radio advertising before putting in his seven years with Countryside, talks about "aspirational marketing" and how he uses it to promote rent-to-own. "I am so proud of the fact we have customers who tell us 'I have something in every room of my house from your store. When I come in your store I feel like I am somebody.' That's what makes it great to be in this business." In this exclusive APRO Podcast, Moore shares how some of his best marketing strategies originated from interviews with his customers. Educating customers about the rent-to-own transaction itself he said, is still the critical component in all his campaigns. "Traditional retail customers are often surprised they can bring merchandise back with no questions asked, that's a phrase we've started including in our TV advertising, the fact you can bring something back with no penalty." Moore said. "Rental stores offer a level of service that you can put up with the highest end retail store like Nordstrom or Neiman Marcus. Our customers expect this and that's probably what surprised me the most about this industry." See photo gallery of the 2009 TRIB Convention and Buying Show. | ||||
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2012 APRO Convention and Trade Show July 24-26, Memphis, TN
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
 CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.
A New Rent-to-Own Experience by Neil Ferguson Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers
Who Is Your Competition? by Bill Keese In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.
A Review of Online Customer Complaints by Ed Winn III While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.
Rent-to-Own Families, Part VIII by Kristen Card Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |