 APRO: The Official Voice of the Rent to Own Industry
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 APRO Publications
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APRO Publishes RTOHQ: The Magazine, the Leader in Rent to own Magazines
As the leader in rent to own magazines, the Association of Progressive Rental Organizations has revamped the look of RTOHQ: The Magazine. Published bimonthly, the magazine provides news, industry trends, profiles of RTO dealers across the nation and more. Among the glossy pages you will also find the RTO Calendar that details upcoming meetings, shows and conventions around the country. RTOHQ: The Magazine is leading the way in rent-to-own publications.
This popular rent-to-own magazine also prints articles that pertain to current events. One of the most important events follows the happenings in Washington, D.C. concerning the rent-to-own industry. Additionally, many state supreme court decisions have been made over the last several years. Although the U.S. Supreme Court has never heard a rent-to-own case, the possibility is always there. If a rent-to-own case does make it to their courtroom, RTOHQ: The Magazine will be the first to report the details to readers.
In 2012 APRO celebrates 32 years as the voice of rent-to-own and it shows in the colorful layout and page-turning articles in RTOHQ: The Magazine. This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing
September-October 2011
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
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CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.
Marketing Matters This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.
Striving for an A with the BBB by William E. Freeland Consumers often refer to the Better Business Bureau's ratings to help them make rental and purchasing decisions. National Rent-to-Own's human resource manager outlines the steps every RTO company should pursue to help earn an A+ from the BBB.
Creating an Extraordinary Customer Experience by Bill Keese Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?
BB and BBQ on Beale Street Memphis' reputation for tremendous food, groundbreaking music and Southern charm is well deserved. It's not too early to start planning your trip there next July for APRO's 2012 Rent-to-Own Convention and Trade Show.
Card Talk by Ed Winn III Credit and debit card payments are on the rise in rent-to-own. So are the risks in keeping such transactions secure.
Rent-to-Own Families, Part VI by Kristen Card No, you're not seeing double, or are you? Our latest profiles of kindred colleagues include two sets of twins-the Botkins and the Kimbles. And in Kansas, a son and daughter help their dad keep business running Strong.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |