What is APRO?

What is APRO? - Membership Benefits

What Can Membership in APRO Do for You?

 

Stay Protected with Federal and State Legislation

  • Since 1993, there have been seven federal bills that would cripple the national rent-to-own industry pre-empting every state RTO law that protects the right for rent-to-own dealers to conduct business. In the past two Congressional sessions, U.S. Senator Charles Schumer (D-NY) has introduced Senate bills to basically legislate the rent-to-own business out of existence. Sen. Charles Schumer is one of the most powerful members of Congress and APRO's grassroots and government relations efforts have saved the industry each congressional attack. Your membership helps guarantee your right to do business. Join APRO dealers across the nation in Washington, D.C. for APRO's annual Legislative Conference where you and hundreds of your colleagues meet with your U.S. House of Representatives and Senators to protect and promote the rent-to-own industry.

  • APRO monitors every state legislature to protect your rent-to-own from state legislative attacks. There are an average of 25 bills introduced each session year throughout the country that affect your business. Most are negative. APRO is there to make sure your business continues its legal right to thrive and serve customers.
 
 
Keep Learning and Stay Competitive

  • The most valuable way to save money or become more profitable is learning the lessons from others. Join APRO's family and learn the best operating tips, vendor contacts, customer retention tips, advertising techniques, etc. You will also make lifelong friends as well. Every APRO member will testify that networking is one of the most valuable assets to your APRO membership. Join APRO and join us at one of meeting events at our annual convention, legislative conference, state association meetings or one of the many hospitality suites APRO co-sponsors at product trade shows.
     
  • Experience APRO’s Online University and enjoy discounted membership rates.

  • APRO offers various opportunities to attend educational seminars designed for owners and employees. 
     

 

Stay on Top of Emerging Trends and Industry News


 

Increase Customers through Improved Image, the Media and Community Relations


  • Join APRO for the most powerful marketing research studies to keep your customers satisfied and to reach new customers. APRO' s media relations also helps you navigate from negative media attacks that have crippled the industry for decades. Rent-to-own customer demographics show there are 37 million potential customers that rent-to-own is not reaching. 

  • APRO's Educational Scholarship Fund, Computers for Kidz and the many other charitable efforts APRO members and state associations are involved help your business and the industry promote a positive image to the public.  

  • APRO's annual Employee and Customer of the Year contest is also one of the most important events that generate positive press for your company and the industry. Find out how your company can get involved to help our communities and show that rent-to-own is an important contributor to our society. 

 
 

Expand Your Options with Members-Only Offers 


  • APRO general counsel, Ed Winn III, provides limited free legal advice to members. Winn is the leading legal rent-to-own expert in the country with nearly 30 years experience. Your membership gives you the access to the most important legal expert and the legal issues affecting your business.


  • Wage-and-hour consultation with Harry Weisbrod Associates Inc. provides limited free wage and hour consultation to members.

  • Commercial insurance with RTO Systems Inc./Walter Clark & Associates, the commercial insurance agency endorsed by APRO, offers property, liability, auto and workers' compensation insurance programs customized to fit the needs of rent-to-own dealers. 

  • E-Communities forums to enhance member communications. This APRO-member-only resource gives dealers and vendors a place where they can share ideas, post questions for fellow members, learn how others in the industry are managing their businesses and much more. 

  • Research - statistical surveys, customer and potential customer surveys and investor relations are invaluable APRO member tools. The customer research, industry survey and potential customer research are the only studies of their kind that smaller rent-to-own companies that otherwise could not afford these kinds of studies can use for their marketing purposes. These studies help your bankers, and give financial credibility for your business to thrive and grow.

  • Disaster Relief Fund assists APRO member employees to help them recover from natural disasters 

 

 

Join APRO Today!

For more information:
800/204-2776, ext. 109
Fax 512/794-0097
E-mail Shelley Martinek, APRO's member services director




2012 APRO Dave Egan
Legislative Conference

April 17-19, Washington, D.C.
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

 

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.

 

Marketing Matters

This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.

 

Striving for an A with the BBB

by William E. Freeland

Consumers often refer to the Better Business Bureau's ratings to help them make rental and purchasing decisions. National Rent-to-Own's human resource manager outlines the steps every RTO company should pursue to help earn an A+ from the BBB.

 

Creating an Extraordinary Customer Experience

by Bill Keese

Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?

 

BB and BBQ on Beale Street

Memphis' reputation for tremendous food, groundbreaking music and Southern charm is well deserved. It's not too early to start planning your trip there next July for APRO's 2012 Rent-to-Own Convention and Trade Show.

 

Card Talk

by Ed Winn III

Credit and debit card payments are on the rise in rent-to-own. So are the risks in keeping such transactions secure.

 

Rent-to-Own Families, Part VI

by Kristen Card

No, you're not seeing double, or are you? Our latest profiles of kindred colleagues include two sets of twins-the Botkins and the Kimbles. And in Kansas, a son and daughter help their dad keep business running Strong.

 

 

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

 

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097