 APRO: The Official Voice of the Rent to Own Industry
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 What is APRO?
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What is APRO? - Meet the staff of the Association of Progressive Rental Organizations
800/204-2776, ext. 101
Bill oversees all operations of the association, manages the staff and resources and implements APRO board policy. If you've got a policy question – or any question about APRO – he's the person to contact.
Email: bkeese@rtohq.org
800/204-2776, ext. 111
Tulisha handles all of the bookkeeping for the association, including accounts receivable, accounts payable, payroll and staff benefits and preparation of the monthly financial and cash-flow statements. She can answer questions about APRO's billing.
Email: tcarson@rtohq.org Murlin Evans, Senior Reporter 800/204-2776, ext. 105
Murlin reports on the rent-to-own industry for APRO's Web
800/204-2776, ext. 107
Cindy manages advertising sales for APRO's publications, event sponsorships
Email: cferguson@rtohq.org
800/204-2776, ext. 106
Neil is responsible for editing and designing APRO's printed communications, including RTOHQ: The Magazine, the RTO Almanac and convention-and education-related promotional materials.
Laurie Hill, IT/Web Director 800/204-2776, ext. 103
Laurie oversees APRO's IT and Web site needs. She is also the director of circulation
800/204-2776, ext. 108
Jeannie organizes the annual APRO Legislative Conference in Washington, D.C.,
Email: jhutchison@rtohq.org
800/204-2776, ext. 109
Shelley oversees the APRO member services department, which includes education and meetings. If you have questions regarding membership, member benefits, educational seminars, Rental Training Online, or APRO's Convention and Trade Show, contact Shelley. Email: smartinek@rtohq.org
800/204-2776, ext. 104
Richard coordinates congressional and state legislative affairs and represents the rent-to-own industry before the media and financial community. He is responsible for many of the industry's statistical market research regarding rent-to-own's public image, economic impact, financial analysis, advertising, customer and employee satisfaction. He oversees the web content, news and produces APRO's audio and video productions.
Email: rmay@rtohq.org
Ed helped found the association in 1980 and his knowledge of the rent-to-own industry is unsurpassed. He's a regular contributor to RTOHQ: The Magazine and offers legal advice to APRO members. For legal matters, contact Ed at 512/476-0750.
Email: edwinn@mwvmlaw.com
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Bill Keese, Executive Director 
Tulisha Carson, Office Manager 
Cindy Ferguson, CEM, Marketing Director 
Neil Ferguson, Publications Editor/Art Director 
Jeannie Hutchison, Administrative Director
Shelley Martinek, CMP, Member Services Director 
Richard May, Public Affairs Director 
Ed Winn III, General Counsel
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
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CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.
Marketing Matters This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.
Striving for an A with the BBB by William E. Freeland Consumers often refer to the Better Business Bureau's ratings to help them make rental and purchasing decisions. National Rent-to-Own's human resource manager outlines the steps every RTO company should pursue to help earn an A+ from the BBB.
Creating an Extraordinary Customer Experience by Bill Keese Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?
BB and BBQ on Beale Street Memphis' reputation for tremendous food, groundbreaking music and Southern charm is well deserved. It's not too early to start planning your trip there next July for APRO's 2012 Rent-to-Own Convention and Trade Show.
Card Talk by Ed Winn III Credit and debit card payments are on the rise in rent-to-own. So are the risks in keeping such transactions secure.
Rent-to-Own Families, Part VI by Kristen Card No, you're not seeing double, or are you? Our latest profiles of kindred colleagues include two sets of twins-the Botkins and the Kimbles. And in Kansas, a son and daughter help their dad keep business running Strong.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |