Rent-to-own News - ContactPoint unveils sales call optimization software

ContactPoint LLC announced today the immediate availability of a public beta version of LogMyCalls.com, ‘the smarter call’ for companies seeking optimized performance management in their sales and marketing efforts. ContactPoint is making the beta available to current LogMyCalls customers, partners, affiliates, resellers and the public.

With market-leading features including call searching, tagging, commenting and scoring, LogMyCalls Call tracking gives businesses a way to easily determine which forms of advertising (online and offline) are working and which are not. LogMyCalls offers this, and a great deal more.

LogMyCalls has all the standard call tracking capabilities marketers expect – a large selection of local and toll-free phone numbers, website Dynamic Number Insertion, full integration into popular CRM solutions and Google Analytics, flexible reports, and convenient data export –in an easy-to-use interface. It also allows searchable call tagging and commenting, enabling users to group calls and analyze them ad hoc.

These features provide companies the opportunity, for the first time, to manage and optimize their marketing and sales performance in measurable ways.
The greatest difference between LogMyCalls and competitors is a vision of the big picture.

LogMyCalls recognizes that call tracking and marketing analytics are important, but are onlyhalf of the solution. Effectively navigating sales and customer service conversations after the phone rings, is the other half. Competing products focus solely on call tracking; LogMyCalls has exclusive features that measure marketing effectiveness and on-the-phone sales performance.

Users can utilize pre-made scorecards or customize their own scorecards to measure anything from lead quality and customer service to sales performance and close rates. This allows businesses to manage and improve phone performance on any metric they choose.

LogMyCalls records, measures and analyzes actual customer interactions. To access and use the LogMyCalls beta, visit www.logmycalls.com.

At its most fundamental level, call tracking gives businesses a way to determine which forms of advertising generate phone calls and which do not. This marries online and offline advertising and helps businesses optimize their marketing spending. LogMyCalls does all of this, and a great deal more.

In late 2011 ContactPoint released LogMyCalls, a next-generation call tracking and phone performance product delivered as a Software as a Service (SaaS). What separates LogMyCalls from its competitors is a vision of the big picture—advertising campaign to closed sale. Competing products focus only on call tracking and marketing analytics. LogMyCalls is concerned with those things too (and has market leading solutions in those areas) but, also understands that effectively navigating the sales conversation after the phone rings is vitally important. LogMyCalls has exclusive features that optimize marketing and sales performance.

About ContactPoint
ContactPoint is the world leader in marketing and sales optimitics. They provide a range of technology solutions for marketing and sales performance. These tools—including call tracking, call recording, call scoring and a variety of training packages—revolutionize the way businesses analyze, track, manage and leverage their customer interactions. ContactPoint is on a mission to unleash the extraordinary power in every customer contact. For more information visit www.logmycalls.com or call 866/811-8880.