 APRO: The Official Voice of the Rent to Own Industry
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 Rent-to-own News
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Rent-to-own News - Ashley Furniture HomeStore offers support to Hurricane Irene VictimsHurricane Irene left its mark across the North East and many residents are eager to return their homes to normal.
Despite the warning and advance preparation, many home owners were surprised with the after effects of the hurricane. Jesse Jeramczak, of Ledgewood, New Jersey, awoke to a rescue boat in his front yard and over five feet of water in his basement.
“Our sofa was pinned to the basement ceiling and firemen were going door to door to assist with evacuation,” Jeramczak said. Fortunately, flood insurance covered the structural damage to Jesse’s basement but not furniture, art supplies and other personal items.
“There was no question we would help Jesse replace his furniture," DiMaio said. "Jesse challenged us to help other home owners who are struggling with water damage from the hurricane."
In the past week, DiMaio worked with suppliers to identify products that could be available for immediate delivery and created space at the warehouse to store new furniture for customers who are repairing their homes.
“We created a Flood Relief Program to create our highest discount ever, special financing offers and a layaway option,” Gergar said. “We’ve helped families recover from disasters before, but with this Flood Relief Program, we can help many put their home back together.”
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2012 APRO Convention and Trade Show July 24-26, Memphis, TN
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
 CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.
A New Rent-to-Own Experience by Neil Ferguson Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers
Who Is Your Competition? by Bill Keese In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.
A Review of Online Customer Complaints by Ed Winn III While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.
Rent-to-Own Families, Part VIII by Kristen Card Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |