Rent-to-own News

Rent-to-own News - ColorTyme's Coelho and Bird team up in Fall River

April 14, 2011

For ColorTyme franchisees Al Coelho and Ray Bird, teaming together to open new stores has been a goal of theirs since they started working together in November of 2008. Today, that promise of becoming partners has been fulfilled with the opening of their rent-to-own store in Fall River, Mass.

ColorTyme is proud to give Fall River consumers another choice in rent-to-own and to show them the hometown difference.

“All stores have similar products and price, but being locally owned allows us the flexibility to better serve the customers,” said Coelho. “We really get to know our customers and understand their wants and needs. To us, they are family; after all, we are your Hometown ColorTyme. Your neighborhood, your store.”

“I’m excited and proud to have Al as my business partner. He is a proven performer with a great record of success,” said Bird, owner of four ColorTyme locations and the 2010 ColorTyme Franchisee of the Year. “As we grow, I’m looking forward to opening more stores with Al and others in our organization who are passionate about the business and want the opportunity to grow.”

A franchised rent-to-own brand since 1981, ColorTyme provides an affordable way for customers to obtain furniture, appliances, electronics and more without the worry and hassle of using credit. The new store is located at 1429 Pleasant St.

“Come on in and see the difference yourself,” said Coelho.

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.

2012 APRO Convention and Trade Show

July 24-26, Memphis, TN

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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.

A New Rent-to-Own Experience

by Neil Ferguson

Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers

Who Is Your Competition?

by Bill Keese

In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.

A Review of Online Customer Complaints

by Ed Winn III

While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.

Rent-to-Own Families, Part VIII

by Kristen Card

Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097